From resistance to relationship

Part 1 of 3 — A practical guide to community engagement for data center operators and investors 

The data center sector has never been better understood by the people who fund it. Investor decks are polished, EBITDA models are stress-tested, and sustainability credentials are documented to increasingly granular levels of detail. 

What remains underdeveloped, and what is now carrying a measurable financial cost, is the relationship between the industry and the communities in which it builds. 

This is not a crisis unique to any one market or operator, it is a structural gap in how the sector has historically approached public communication: sophisticated to institutional audiences, largely absent to everyone else. Since we last wrote on this subject, two years of escalating planning resistance, political intervention and project delay have made the cost of that gap visible on development schedules and capital returns. 

The good news is that this is a solvable problem. This is the first article in a three-part series: this installment sets out the scale of the challenge, part two sets out the operating framework we use with operators and developers to address it, and part three looks at what this means for investors underwriting the risk. 

The scale of community resistance is now quantifiable 

Research across 28 US states has identified over 142 active community groups organizing against data center construction. In Q2 2025 alone, opposition activity rose 125% quarter-on-quarter. Across the period from 2023 to early 2025, an estimated $64 billion in projects faced delay or blockage attributable to community and political resistance. 

Virginia, the largest concentration of data center capacity in the world, has become a flashpoint. Projects in Prince William County, Culpeper, King George, and Warrenton have faced legal challenges, planning reversals, or outright cancellation. In Wisconsin, Microsoft appears to have stepped back from a 244-acre development following sustained local pressure. In Arizona, a Tucson project was discontinued unanimously after residents organized and appeared before committee after committee to present their case. 

The picture in Europe is no less complex. Ireland wrestled with grid constraints that forced a de facto moratorium on new connections in the Dublin area, the Netherlands saw major hyperscale projects derailed by environmental and nitrogen-permit challenges, and across the UK, planning inquiries are more contested and the energy cost narrative is gaining significant traction at Westminster level. 

Set against a typical development budget, the $64 billion figure is not an abstraction; it is the number that shows up in delayed COD, extended carry, and compressed IRR. 

The AI buildout has accelerated the pressure 

The scale and speed of AI infrastructure deployment since 2023 has created conditions that amplify community concern. Timelines have compressed to months, projects are significantly larger, and energy requirements are more visible in the context of rising domestic utility costs. 

Communities that might have accommodated a 20MW facility with modest engagement are being asked to absorb 200MW campuses on accelerated timelines, often with limited pre-application disclosure due to NDA requirements around end-users and energy consumption. As one Harvard sociologist studying the sector observed, developments can feel like they “fall out of the sky,” leaving communities with no realistic opportunity to engage before the planning machinery is already in motion. 

For operators and investors, the compound effect of grid pressure, timeline compression, and community grievance is creating a class of projects where planning and political risk is genuinely material, and in many cases, has not been adequately priced into the development model. 

The public’s position is better than the headlines suggest 

Here is what is easy to miss in the noise of the opposition data: the public has not turned against data centers. It has, in many cases, turned against feeling ignored by them. 

A 2025 survey of 600 Americans found that data centers enjoy broad baseline public acceptance. Unlike power plants or transmission infrastructure, the majority of respondents reported being comfortable with a facility within a few miles of their home. 62% said that operators investing in local initiatives would improve their perception of the sector. 

The door is open. The challenge for the industry is knowing how to confidently walk through it — consistently, early, and with genuine intent. In part two of this series, we set out the practical framework we use with operators and developers to do exactly that. 

What outsourced advice can offer 

We work with data center operators, investors, and developers across the UK, Europe, and the Americas on the brand and communications strategies that support growth — including the community engagement programs that protect and accelerate development timelines. 

If planning and political risk are not yet priced into your development model, we would welcome the conversation. 

Next in this series…

Part 2: the practical framework we use with operators and developers to build community trust before opposition forms, and the different playbook required once it already has.