HartDixon, a leading building consultancy and project management firm, is behind some of London and the South East’s most prestigious commercial projects. With a reputation for delivering complex, high-quality work, their existing digital presence no longer reflected the calibre or scope of their achievements.
Having originally developed the HartDixon brand in 2019, The Brand Marquee was re-engaged to elevate the identity further, enhancing its presentation, strengthening its appeal to new audiences, and creating a new website to act as both a marketing platform and a project showcase.
With an enviable portfolio and varied sector expertise, HartDixon’s work speaks for itself. The opportunity lay in letting it take center stage through a digital experience that was elegant, confident, and content-rich.
As the brief evolved, it became clear that the new site would need to represent all sectors and service lines HartDixon operates in. Our team worked closely with the client to curate content, commission bespoke photography, and position the brand with a maturing, architectural aesthetic.
Over several months, we took HartDixon’s visual identity and digital presence to the next level. A cleaner font system, refined logo application, and expanded use of white space created an elegant, contemporary brand style. High-impact photography and animation were used throughout the site, enhancing user experience and placing HartDixon’s projects and people in the spotlight.
The result is a stylised showcase platform that reflects HartDixon’s integrity, professionalism, and ambition.
Working from the foundations of the 2019 brand, we introduced a more sophisticated palette using black, white and gradient elements, with the return of the red accent tone, giving the brand a timeless and architectural quality. Typography was modernized, and the logo given a more premium application across digital and print assets.
Photography played a central role, capturing the built environment and the human side of the brand. HartDixon employed specialist photographers to deliver a set of bespoke images that were used across the website and supporting marketing materials.
The new HartDixon website was conceived as a project portfolio, allowing users to explore the firm’s work in detail. Built with WordPress and Elementor, the site features engaging animations, mega menus, and clean layouts that balance visual impact with clarity.
Every page was designed to maximize the role of imagery. We expanded the use of large-scale photography throughout and adopted a white-led layout that gave projects room to breathe.
The content structure was developed to cover all sectors and services, providing clarity for new clients and demonstrating the depth of HartDixon’s offer.
Alongside the new website, we supported HartDixon with the rollout of updated marketing collateral, from presentation templates to email signatures and capability decks.
Consistency was key. We ensured the new visual identity was reflected across all materials, creating a seamless brand experience that aligned with the firm’s values and aspirations.
HartDixon’s refreshed brand identity and showcase website present the consultancy as a mature, design-conscious, and forward-thinking partner for leading commercial, private and public sector clients throughout the UK and Europe. The updated visuals, clear messaging, and enhanced digital experience create the right foundation for continued growth in a competitive market.
With their people and projects now taking center stage, HartDixon is better equipped than ever to connect with clients and demonstrate the value they bring.
Our team are experts in design, content creation and brand development. We come from a wide range of disciplines and successfully pool our skills together to find the best solution for our client’s needs. We are experienced in digital and traditional marketing, and with our help, you can find the right mark for your brand.
A passionate and driven marketer and brand expert with 30 years experience in eight industries.
Susan has created new brands, undertaken brand refresh projects and helped to generate significant levels of fee income for clients through focused marketing and business development strategies.