Bids and Tenders
The Brand Marquee
Many of NetZero’s projects are within the public sector, particularly school buildings. Such projects are tender-led and require all bidders to be part of a contract framework process. The client felt that their current bid material – both printed documents and digital presentations – were not fully communicating the benefits of the off-site construction approach in general, nor NetZero’s specific innovative designs and management processes.
The brief was clear: “Tell our story better and more clearly than before but conform to the detailed requirements for public sector tender documents”.
Our design team took a fresh look at NetZero’s standard documentation, the tender process requirements and assessed the scope for good design and clear communication.
This new design led approach to tender documents, along with clarifying and communicating NetZero’s unique selling propositions, has proved very successful. Of the last five tenders submitted by NetZero, four have been won – and each has been a substantial project.