After years of rapid expansion through acquisitions, Pearce had grown into a leading national provider of telecommunications, power, and critical infrastructure services. But scale came at a cost.
Across its Cooling and Power Division (CPC), teams operated with siloed expertise, individual technicians skilled in one discipline (HVAC, UPS or generators). This model limited flexibility, created inefficiencies, and left some areas underperforming.
Pearce needed to evolve from a collection of independently operating units into one cohesive organization, capable of scaling sustainably while maintaining the quality and agility their customers depended on.
The leadership team recognised the opportunity to transform operational performance through cultural alignment and capability development.
By introducing a new multi-skilled “Alloy Tech” model, Pearce could optimize workforce deployment, balance workloads, and improve margins, all while offering technicians clearer career pathways and professional growth.
The transformation was both operational and cultural. To succeed, it needed shared belief, internal alignment, and a compelling vision that every employee at every level could stand behind.
Through The Brand Marquee’s brand and messaging strategy, Pearce launched ‘Now. Together.’, a united internal brand that gave purpose and momentum to the change.
The campaign brought the vision to life across every level of the business, reframing transformation as something done with people, not to them. The result was a workforce re-energised around shared goals, stronger communication between divisions, and the foundation for a scalable, efficient, and engaged organization.
Led by The Brand Marquee’s strategy team, Pearce participated in an Internal Brand Investigation Workshop to define the positioning and purpose behind their operational evolution.
We collaborated to identify a clear internal brand ‘Now. Together.’ capturing the essence of uniting the workforce under one shared vision.
From there, we created a messaging framework tailored to four key audiences: field technicians, area managers, regional vice presidents, and senior leadership. Each narrative explained the reasoning behind the change, focusing on empowering the team, demonstrating the opportunity and long-term value.
“We wanted a narrative that would make everyone feel part of something bigger, a movement for growth, not just another change initiative.”
The Brand Marquee’s creative team developed a distinct identity for Now. Together., reflecting unity and progress.
The design language centred on movement and collaboration, visually connecting Pearce’s legacy of technical excellence with its future as a unified, multi-skilled service provider.
A supporting campaign, ‘Build. Shape. Create.’, further enhanced this:
This visual and verbal identity became the anchor for all internal communications and engagement initiatives, ensuring consistency across every division.
To translate vision into action, The Brand Marquee developed a multi-layered communication programme.
This included targeted content for field teams, internal presentations for managers and VPs, and leadership toolkits to ensure consistent messaging across the organisation.
By addressing field feedback, “I want to grow, but I can’t see how”, and highlighting new opportunities through training and skill development, the communications built trust and enthusiasm from the ground up.
Digital and print materials were created to support roll-out across the U.S., ensuring clear, motivational storytelling at every touchpoint.
As the transformation progressed, Now. Together. evolved into a cultural foundation for Pearce.
Managers began using the messaging framework to motivate teams, leadership referenced the brand as part of strategic updates; technicians saw tangible benefits through expanded roles and new training opportunities.
The Brand Marquee continued to support Pearce with guidance on embedding the brand through internal communications, visual updates, and ongoing engagement initiatives, ensuring consistency and long-term momentum.
The partnership between Pearce and The Brand Marquee redefined how internal transformation is communicated, turning a structural change into a shared journey of growth.
The Now. Together. internal brand continues to unite Pearce’s teams across the U.S., building a more connected, capable, and resilient business ready for the next stage of its evolution.
Our team are experts in design, content creation and brand development. We come from a wide range of disciplines and successfully pool our skills together to find the best solution for our client’s needs. We are experienced in digital and traditional marketing, and with our help, you can find the right mark for your brand.
A passionate and driven marketer and brand expert with 30 years experience in eight industries.
Susan has created new brands, undertaken brand refresh projects and helped to generate significant levels of fee income for clients through focused marketing and business development strategies.