The Brand Marquee
The Brand Marquee took the team through an in-depth process of brand investigation and analysis to understand what made the business tick, how they view themselves and what their vision for the business is. Part of that process was refining and articulating these ideas and values into a clear mission for the business, with clear propositions for their target customers.
The team created a refreshed visual identity, including evolved logo and mark, font, colour palette, imagery and tone of voice taking into consideration the complexities and personality of this successful brand. Leaving Rooks Rider with a new visual identity that highlighted their company ethos.