Standard Control Systems
Positioning the brand as a leader
Standard Control Systems has over 40 years of experience in Building Energy Management Systems (BEMS) for mission-critical industries. The company was in need of an established web presence that would reflect their leadership and knowledge in a refreshing new format.
Our team was provided the foundations of a website build and worked closely with Standard Control Systems to seamlessly align pages to the original vision of the company, establishing a consistent look and feel while further positioning the brand with authority and opportunity for improved search performance.
The company has evolved alongside its key markets, and The Brand Marquee was able to support at a pivotal point in this journey, creating a new website for Standard Control Systems that would maximize traffic acquisition and relevance.
The completed design work and launch of the website were a central component of overall brand development, increasing the credibility and market visibility of the BEMS specialist within Europe and the UK.
Over 8 weeks, the completion of the site was carried out carefully and efficiently, resulting in a sleek digital representation of the brand, their mission and values. Development of prominent sections on the website included highlights of the leadership team, a careers hub, and a sustainability section – helping build on the reputation Standard Control Systems has earned through an impressive portfolio of projects.
Our web team met with the Chief Innovation Officer at Standard Control Systems to identify the scope of work, develop an integration strategy for the remaining development, design and build, and establish consistency of messaging across the site.
Working with The Brand Marquee on the new Standard Control Systems website was a really smooth and positive experience from start to finish. They were easy to work with throughout the project, understood what we wanted to achieve, and delivered a product that elevated our brand and has shown great results.
The Brand Marquee worked to refine and complete the Standard Control Systems website, transforming the existing build into a cohesive and reputable digital presence. Working closely with the internal team over an eight-week period, we restructured and enhanced the site to better reflect the company’s capabilities and support its continued growth.
Building on the existing foundation, The Brand Marquee brought clarity and a fresh perspective to the project – elevating both the user experience and overall presentation. With a focus on intuitive navigation and industry-specific services and project features, the redesigned website now communicates Standard Control Systems’ experience with greater precision and confidence.
The outcome is a streamlined, professional digital presence that aligns with the company’s reputation for reliability and technical excellence, positioning them to engage more effectively with their audience.
As building a website does not end with design, in addition to improving the responsiveness and speed of the website, the next steps included a strategic plan for increasing web traffic and authority. This involves ongoing efforts to increase backlinks, align headings and on-page content to relevant keywords as well as meta descriptions and alternative text.
In conclusion
With close collaboration and a clear strategic focus, the project evolved a partially developed website into a refined, high-performing digital platform that accurately reflects Standard Control Systems’ expertise and market position.
Following launch, the impact has been measurable, with increased website sessions, a stronger backlink profile, and an improved authority score – laying the groundwork for sustained organic growth.
The new website not only strengthens the company’s credibility within the BEMS sector but also provides a scalable foundation for continued growth, supporting improved visibility, stronger engagement, and digital longevity.
Our team are experts in design, content creation and brand development. We come from a wide range of disciplines and successfully pool our skills together to find the best solution for our client’s needs. We are experienced in digital and traditional marketing, and with our help, you can find the right mark for your brand.
A passionate and driven marketer and brand expert with 30 years experience in eight industries.
Susan has created new brands, undertaken brand refresh projects and helped to generate significant levels of fee income for clients through focused marketing and business development strategies.