What is SEO?

SEO stands for “search engine optimisation.” It is the process of optimising a website or online content to improve its ranking in search engine results pages (SERPs) for relevant keywords or phrases.

Put yourself in the mind of a consumer. When you search Google for a product or a service, do you trawl through pages and pages of search engine results to find what you need? Chances are, if you’re like 70% of people out there, you’ll click on one of the first webpage results that come up. 

How do these web pages get onto the first page of a search engine? It comes down to search engine optimisation, SEO. 

What is SEO? 

SEO is an acronym for search engine optimisation. It’s a discipline that is part art, part science, with the overall aim of boosting your organisation’s organic ranking on online search engines like Google, Yahoo and Bing for search terms relevant to your target audience.


How does SEO work? 

Every time a user enters a query into a search engine, such as Google, the search engine’s algorithms kick into action, crawling through the corridors of the internet to discover the most relevant, high-quality web pages that will best serve the end-user.

This is where SEO comes in. It’s the practice of optimising a website’s technical aspects, content relevance, backlinks and more, so that Google’s algorithms can easily discover it and position it highly within search results. 

Getting started with SEO

SEO is complex, requiring a refined blend of creativity and technical expertise. You’ll need to master the art of creating quality content while adhering to Google’s ever-changing and somewhat elusive ranking factors. 

Despite the effort needed, investing in SEO is paramount. Your positioning on search engines undoubtedly makes all the difference, improving your brand’s visibility, generating more website visitors and boosting your sales.

Ready, set, SEO

The Brand Marquee, in Farnham, Surrey, is a full-service marketing agency with SEO specialists that know how to skyrocket your organic ranking on search engines.

Contact us to find out more. Call us on 0203 813 1103 or contact us to find out more.