Bids and Tenders

Improve your win rate by submitting compelling awards and tenders. Persuasive content, design consistency and vast experience in running multi million-pound bids and tenders improve your chances of winning.

Why choose an outsourced bid management company?

As an experienced business development, brand and marketing communications agency, the one thing we have on our side is experience in how to win awards, bids and tenders.

Every year, we submit persuasive bids and tenders that are worth significant contract values for our clients, with a win rate of at least 1:2. Through our expertise, we have transformed our clients’ portfolios, helping them to win bids of scale.

Our team is made up of experts that have worked in major public and private sector bids and we also work with multi-disciplinary bid teams. The range of roles we play are:

  • Bid strategy, coordination and management
  • Bid writing for quality answers and editing
  • Bid design and production
  • Network mapping to open up new relationships and benefit from existing ones
  • Bids and tender interview training

What are the advantages of outsourcing your bids and tenders?

Often internal bid teams can be awash with hundreds of tenders every year. Sometimes this can cause complacency, but only due to sheer volume, and can lead to a cut-and-paste approach, rendering bid submissions inaccurate or even stale. As the quality questions and the client’s brief take on a new emphasis, they can also lack relevant evidence.

Another benefit of using an outsourced agency is that bids and tenders will look and feel consistent – in both design and content. With large multi-disciplinary teams or main contractor teams, this can result in a weak brand image and your submission ineffective.

Our content and design experts work on multiple brands every day across a range of sectors including construction, property, software, data centres, finance and law so we can bring a fresh approach and objectivity to your bids. We help you answer the clients’ questions with compelling evidence. Our design execution engages your client or potential client immediately and we ensure that any legislation or requirements for change such as ESG or CSRD are met.

Why is design important to bid and tender submissions?

As humans, we tend to judge a book by its cover. First impressions count. Imagine the scenario where you are competing in your biggest bid yet and your competition is more successful in winning these specific tenders or may even be the incumbent. They already have an in! The client’s perception based on this alone has already informed their decision.

However, should your bid design immediately engage buyers through its striking graphics, colour and presentation, they will automatically believe it is well worth considering.

Our creatives are experts in bid design and can also provide video and photography. Striking and dynamic design improves your chances of winning and at the very least give you a place at the table.

Can an outsourced bid management company save you money?

Absolutely. They will stop you from failing at the first hurdle, give you advice as to whether to pitch at all and once the decision is made, undertake the necessary research to deliver a persuasive bid.

Our approach to how to win starts with the following questions:

  • Do you have an existing relationship with the client?
  • Is the bid right for you?
  • Have you followed the tender instructions to the letter?
  • Do you have the necessary resources to deliver the tender?
  • Do you have a talented bid and tender interview team?
  • Are you competing in a true competitive tender where you are unknown?
  • Do you have a consistent approach to tendering across silos in your business?
  • What are the pain points of your buyer?
  • Do you really have the skills to write this bid?

When you work with The Brand Marquee, all of these questions are answered with a recommended solution. We can also help you with identifying and mapping relationships so that you can increase your brand exposure. 

Susan and her team have a real talent for persuasive bidding. As expert marketers and bid writers, they have helped us surpass all revenue targets in the past two years.”

Stuart Hart, HartDixon