Outsourced Marketing

Are you looking for speed, new perspectives, marketing talent, strategy or just a place to start marketing your services? There are many reasons why companies use agencies to outsource their marketing – the main one is you are not in the marketing
game – we are!

Why is it hard to find good marketers?

The question at hand is not simply one of finding talented marketers. While they may be difficult to come by, the real challenge lies in effectively managing, motivating, and driving these individuals or teams when you lack a background in marketing yourself.

Every moment spent training or directing your team is a moment taken
away from potential earnings. Time is money, after all.

Though good marketers are scarce, so too are talented individuals in
general. The greatest hurdle, however, is that many of the most skilled marketers tend to work within agencies alongside other talented individuals, rather than feeling isolated and alone.

What can an outsourced marketing agency bring to you?

If you’re like many businesses, you may not have the resources to afford an in-house marketing team of your own just yet. The cost of employing a
team of four talented marketers, which is the ideal number, can be anywhere from £400k to £500k annually. When you factor in the cost of attending events, bidding on projects, entering awards, and updating your website, the total can easily exceed £1m annually.

At our agency, we understand that building a brand takes time, and we’re here to help you grow your business and increase revenue over time. Like
a skilled accountant or financial advisor who can generate an additional £40k in value over a decade of working with you, our marketing team can guarantee that your brand exposure will build value for your business and help you seize new opportunities for less than £100k annually. Ultimately, our team will support you in driving business development and sales opportunities that can boost your revenue by at least 10% year over year.

Our team is comprised of talented creatives, digital experts, content writers, media planners, social media experts, search engine optimisation
experts, and marketing strategists. For as little as £5k per month, you can have a dedicated team of four individuals, including a creative director, marketing director, digital director, and campaigns operations manager, each of whom has their own writers, graphic designers, and web developers.

How do I know which outsourced marketing agency to choose?

If you’re considering hiring a marketing team but aren’t quite sure where to start, we recommend taking a step back and assessing your needs.
Make a list of the challenges, opportunities, and potential risks of not having a marketing team in place, and then reach out to us for help in
developing your first marketing strategy and plan.

Before committing to a fully outsourced marketing team, we suggest working with us to create a comprehensive marketing strategy that meets your specific business needs. By starting with a clear plan in place, you can ensure that your marketing efforts are aligned with your business goals and will deliver measurable results. Our experienced team is here to guide you every step of the way and help you achieve your marketing objectives, no matter how big or small they may be.

How do I know whether I can trust the outsourced company to deliver?

When hiring an outsourced marketing team, it’s crucial to ensure that they have the capacity to handle your business’s needs. Depending on the
number of hours you require each month, it’s important to ask the company you’re considering how they will allocate resources and how much time each team member will have to dedicate to your brand.

We recommend requesting CVs from each team member to ensure they have the necessary experience to deliver quality work. Look for evidence of previous success in your industry or similar fields to ensure that the team is equipped to handle your specific needs. By ensuring that your dedicated marketing team has the resources and experience to meet your expectations, you can feel confident that your marketing efforts will yield positive results.

Learn more about our outsourced marketing and see our example with PLS Solicitors.

The Brand Marquee has transformed our brand and our presence. Our business continues to win new enquiries which deliver millions of euros in income each year. We are delighted with their work – they are the best brand and content agency around.”
Ivan Nolan, MD, Sharp Group

Would you like to know more?

If you would be interested in our services and how The Brand Marquee can help you or your company, please contact us.

To outsource marketing or not to outsource marketing? That is the question many business leaders will mull over at some point or another.  

Biases aside (we’re a marketing agency, after all), there are dozens of compelling reasons why you should outsource your marketing support. 

We know you’re busy, so let’s get straight to it. 

Five benefits of outsourcing marketing

Grow your business without growing your headcount 

Hands up if your marketing team doesn’t have the time or resources to deliver everything you need? Or maybe there’s a knowledge gap in your organisation?

Chances are, you’ve considered hiring a few extra team members, but the amount of money involved is off-putting.

In scenarios like this, outsourcing marketing makes sound business sense. With an agency, you can get your own dedicated marketing team for the price of hiring one in-person house.  

You may feel nervous about handing the reigns over to people outside your business. Will they understand your business, your sector? Remember that marketing agencies live and breathe storytelling and campaign creation. They are experts in their field, and their priority is to help your brand grow. 

An extensive talent pool dedicated to you

Not only is outsourcing cost-effective, it also broadens your horizons. For example, when you work with us, you’re adding over 30 years’ experience to your marketing department. 

We’ve nurtured an experienced, forward-thinking team of creative directors, marketing experts, copywriters, social media whizzes and website developers.

Whether you need PR support, a new website or a strategic marketing plan, we have the talent and experience to help you create and execute compelling market strategies.

New insights and new tools

We all know the power of a fresh perspective; innovation relies on being able to think differently and evolve.

 A great external marketing team will bring clarity and vision to your company, helping you to drive growth and avoid common pitfalls. 

Beyond that, you’ll benefit from the latest and greatest digital marketing tools in the business. Data analytics is changing the marketing game, and we’re pleased to say that we’re leading the way in data-driven, intelligent decision-making for our clients. 

Less stress, more results 

Designing comprehensive marketing strategies, supervising your team and managing stakeholder expectations is undeniably stressful. But it doesn’t have to be. 

With an outsourced team, you’ll spend less time thinking about marketing and more time growing your business. We do all the proactive thinking for you, so you can reap the rewards. 

Unlock marketings strategic value

Some organisations view marketing ROI as a mythical unicorn. They don’t get it, they don’t believe in it and they’ve never seen it. It’s time for that to change. 

Sure, it’s not as simple to measure marketing results as website clicks. But that doesn’t mean there’s no impact. 

Brand equity, improved customer satisfaction and a growing market share are just some of the boosts you’ll see from strategic marketing. 

The value is undoubtedly there, waiting to be realised. We’ll help you uncover it. 

Trust us to elevate your brand 

If you feel hesitant, it’s understandable. Not all marketing agencies are created equal; a bad experience is enough to put anyone off for good. 

But an excellent agency is genuinely invaluable. Choose wisely, and you’ll never look back.

We’ve helped dozens of brands win with marketing. Whether you’re looking to upscale your internal practice or don’t have the resources in-house, we’re on hand to help you unleash the potential of marketing in your business. 

Anyway, that’s enough from us. Now we want to hear from you. Contact us today to get started, and let’s do amazing work together.