Partnering with expert social media and content writers for your media campaigns: what to look for in an agency to ensure compelling and engaging content that resonates with your target audience.
What is all the hype about content marketing and social media?
The success of your online platform depends on having compelling and engaging content that resonates with your target audience. To achieve this, we focus on understanding the pain points and motivations of your buyers and using tools to track digital trends and frequently asked questions.
Our team of experts works to produce thought-leading and responsive content that provides answers to your audience’s questions and positions your brand as a reliable source of information. Whether you’re a B2B or B2C client, our approach ensures that your content is both relevant and engaging, driving traffic to your platform and boosting your online
Why should I use social media?
It’s free! And your audiences use it. It also benefits your online presence and increases the opportunity to grow your website visitors. Growing a brand in highly competitive markets is a real challenge. Frequent and regular content will help you achieve a brand presence and become known for your service or specialism.
To make the most of social media, it’s crucial to work with an agency that understands the nuances and best practices of each platform. From Facebook to Instagram to LinkedIn, each platform has its own unique strategy and target audience. Your agency should be able to tailor to your messaging to each platform and help you achieve maximum impact.
To track the success of your social media campaigns, it’s important to establish key performance indicators (KPIs) from the outset. These may include metrics such as engagement rate, reach, and conversions. By regularly reviewing and updating your strategy based on these KPIs, you can ensure that your social media efforts are contributing to your overall business goals.
How do I choose the right PR, content and social media marketing agency?
The best agencies have excellent content writers, expert social media and campaign managers and a digital team that understands the requirements of search engines and social media platforms. Ask for case studies and evidence of success through KPIs, ROI and Client Acquisition Costs.
Learn more about our social media and see our example with Accident Claims Lawyers.
The Brand Marquee has taken our brand profile into new heights, regularly achieving high levels of engagement and securing PR opportunities with our media targets. Our website regularly achieves circa 10,000 hits a month and our ERPI is often beyond 11%. We regularly rank number one for key words and phrases that keep us ahead of the competition such as First Home Scheme, Help To Buy.”Dan Hickey, MD, PLS Solicitors
The Brand Marquee has transformed our brand and our presence. Our business continues to win new enquiries which deliver millions of euros in income each year. We are delighted with their work – they are the best brand and content agency around.”Ivan Nolan, MD, Sharp Group
Would you like to know more?
If you would be interested in our services and how The Brand Marquee can help you or your company, please contact us.