Brand Repositioning, Social Media Campaign, Internal Communications


RiT Tech


August 2020


The Brand Marquee

RiT Tech

RiT Tech are head quartered in Israel and have been operating worldwide as a leading provider of converged IT infrastructure management and connectivity solutions for over 30 years. They have recently changed their business direction to become a data-centric approach to facilitating intelligent, big data solutions to complex business problems, deployed globally in data centres, government agencies, financial institutions, telecommunication, airports, healthcare and educational facilities.

RiT Tech was known for cabling solutions for data centres. Our role was to completely transform the RiT Tech image and reposition their software, XpedITe, as leaders in DCIM technology across the world. This would involve creating a new visual identity; regular content; new brand messages; thought leadership and white papers.

Our approach was to understand RiT Tech inside out; to create a new brand visual identity and reposition them as a SaaS business. We brought together the wider RiT Tech team through brand investigation workshops to create the brand strategy. We worked closely with the CEO to bring together all stakeholders from the R&D product team to the new product innovation teams, marketing and BD. We worked to provide all investor pitches and new business pitches.

The result was a transformed business with a significantly raised profile. RiT Tech are on track to be an industry leader by receiving recognition in leading industry awards.