Brand Refresh


Rooks Rider


May 2020


The Brand Marquee

Rooks Rider

Rooks Rider Solicitors LLP was established in 1761 and is a boutique legal firm based in the UK, with a long-standing tradition of offering high-quality legal services to businesses and individuals. They offer bespoke wealth planning and advisory services to local and international private clients and corporate organisations.

The Brand Marquee took the team through an in-depth process of brand investigation and analysis to understand what made the business tick, how they view themselves and what their vision for the business is. Part of that process was refining and articulating these ideas and values into a clear mission for the business, with clear propositions for their target customers.

The team created a refreshed visual identity, including evolved logo and mark, font, colour palette, imagery and tone of voice taking into consideration the complexities and personality of this successful brand. Leaving Rooks Rider with a new visual identity that highlighted their company ethos.