Five Year Business Plan, Brand Culture, Networking Training, Social Media Campaign




September 2018


The Brand Marquee


CampbellReith is a firm of consulting engineers providing structures, civils, environmental, geo-technical, highways and transport services, both in the UK and overseas. The practice, established in 1960, has gone from strength to strength and in the past three years grown significantly in staff numbers, turnover and profit.

Five-year business and brand plan: Over a period of three months, we worked with the LLP equity partners to write a five-year business plan which incorporated a new brand strategy.

The planning process included setting up a brand ambassador programme and devising marketing and business development plans for each of the 11 sectors, the five offices and the four disciplines of structural, civil, geo-technical, environmental, highways and transport.

Brand positioning competition: A staff competition was set up for them to suggest a brand positioning statement that best reflected their practice. The campaign was promoted on social media for clients and others to vote for the winning statement – ‘Your vision, our world’. The winners received an additional day’s holiday as the reward.

Brand Implementation: All marketing communications including content, social media and animations Bid / Tender Submissions: Design of tender documentation and training on pitch presentations.